Last updated: Apr 25, 2025

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Wix.com Ltd. (“Wix,” “we,” or “us”), uses cookies and similar tracking technologies on Wix embeddable video players and the websites and applications (“apps”) it hosts on behalf of its content sellers (“Producers”). By using any of these services, you agree to the placement and use of cookies and similar technologies on your device. This Cookie Policy forms part of the Wix Privacy Policy.

What are cookies in computers?

Cookies, also known as browser cookies or tracking cookies, are small, often encrypted text files located in browser directories. Web developers use them to help users navigate their websites efficiently and perform certain functions.

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Due to their core role of enhancing or enabling usability and site processes, disabling cookies may prevent users from using certain websites.

Cookies are created when a user's web browser loads a particular website. The website sends information to the browser, creating a text file.

Whenever the user returns to the same website, the browser retrieves and sends this file to the website's server.

Computer cookies are created not just by the website the user is browsing but also by other websites that run ads, widgets, or other elements on the page being loaded.

These cookies regulate how the ads appear or how the widgets and other elements function on the page.

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Learn more about managing cookies on different browsers.

Standard uses for browser cookies

Website servers set cookies to help authenticate the user if the user logs in to a secure area of the website. Login information is stored in a cookie so the user can enter and leave the website without having to re-enter the same authentication information over and over.

The server also uses session cookies to store information about user page activities so users can easily pick up where they left off on the server's pages. By default, web pages really don't have any 'memory'. Cookies tell the server what pages to show the user so the user doesn't have to remember or start navigating the site all over again.

Cookies act as a sort of “bookmark” within the site. Similarly, cookies can store ordering information needed to make shopping carts work instead of forcing the user to remember all the items the user put in the shopping cart.

Persistent or tracking cookies are also employed to store user preferences. Many websites allow the user to customize how information is presented through site layouts or themes. These changes make the site easier to navigate and/or let the user leave a part of the user's “personality” at the site.

Learn more about the different types of cookies.

Cookies Found on Vimeo OTT Services

We use all types of cookies in our web-based services. Our websites include wix.com and the sites that we host on behalf of Producers (“Producer Sites”).

Producer Sites: When you visit a Producer Site, Wix and third parties authorized by Wix, the Producer, or both, will set cookies in your browser. Wix sets first-party, essential cookies to enable certain features and remember your preferences. For example, cookies keep you logged in, allow you to purchase items, and maintain your language and volume settings. Third parties set cookies for both essential and non-essential purposes including analytics (e.g., Google Analytics) and advertising (e.g., Google DoubleClick for Publishers). Third-party cookies may differ among Producer Sites depending on a number of factors, including whether the Producer has enabled advertising, and which analytics providers are being utilized. 

Producer Apps: Producer apps do not use cookies, but may use tracking technologies to, for example, authenticate you as a registered user, allow you to use the app’s features, and help the Producer understand how the app is being used. You cannot opt out of these mobile tracking technologies, but you may delete the app and use the web version instead.

Wix video player: Wix’s embeddable video player uses first-party cookies that we consider essential to the video player experience. Please note that a third-party website may place cookies of its own. We have no control over third-party websites or the cookies they set.

Changing Your Cookie Preferences

You may limit the cookies set in your browser by taking the steps described below. Note that declining cookies may impact your ability to use our services.

Browser settings: You may change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:

Firefox
Chrome
Safari
Microsoft Edge
Internet Explorer

You may also visit our sites in your browser’s “private” or “incognito” mode, in which case cookies will be set, but deleted when you close your browser.

Opt-out (EU users): Users from the EU may opt out of non-essential cookies by selecting the option below. Upon opting out, we will, to the extent possible, delete any non-essential first party cookies in your browser and remember your cookie preference for your next visit. Please review your browser settings to remove third-party cookies.

Third-party advertising opt-outs: Certain third parties provide ways to opt out of advertising cookies across multiple sites. You can learn more by visiting the sites of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://www.aboutads.info). In addition, there are third-party plug-ins and apps that help manage cookies.

Google cookies: Google provides ways to manage or opt out certain of its advertising cookies (https://adssettings.google.com) and analytics cookies (https://tools.google.com/dlpage/gaoptout). You may read Google’s Privacy Policy at https://policies.google.com/.

Similar Technologies

We use technologies that resemble cookies to help track user activities and preferences. For example, we may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.

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